Key Client list
Our relationship with Hewlett-Packard is built on the work we have done with their global Research & Development labs designing go-to-market strategies for several of their breakthrough technology solutions and products. The products we have helped shape range from media convergence to digital libraries to computing personalization. And the markets we have addressed along with HP stretch from India to South East Asia to Europe and the United States.
As a strategic communications partner of Wipro, we are responsible for defining their global positioning, designing their internal and external communications, and executing a host of marketing and employee communication campaigns. Over the course of our multi-year engagement, we have helped shape their positioning & value proposition, designed market-facing communications leveraging print, electronic and interactive media, executed an internal communications platform using web 2.0 tools like wikis and blogs and a host of other services.
Doing more with less is core to Sun products as well as their marketing strategy. We work with Sun Microsystems India on strategic partner communication campaigns, employee training modules and internal incentive program communications.
Indian Space Research Organization
The Indian Space Research Organization was looking for input on how to reduce the 'fear of science' among school students, the prime reason for a sharp decline in the number of students opting for science courses at higher levels. We suggested a mass media campaign that will excite school students about science, generate curiosity to learn and alleviate the fear of science.
Conducting internal studies had revealed that films, sports and music are highest interest areas for Indians between 8 and 17 years of age. We suggested programs on national television that combine sports and science. We were commissioned to produce these programs.
We scripted and produced programs that explain fundamental concepts of science using sports metaphors. Science was explained using live sports footage, interviews with successful sports persons and high quality graphics and animation.
The series was on national television every Sunday morning from January till May 2006. Highly popular amongst today's youth, each episode generated an average of 2000 viewer responses.
When South Asia's fastest growing Education Corporation wanted to project itself as a leader in the test preparation market in India, we designed and executed a media campaign on multiple platforms – TV, internet and mobile phones.
We conceptualized TV programs aimed at students preparing for key tests. We sold the concept to leading news channels, and provided them script and production assistance in return for projection of our client as the subject expert. We designed and executed mobile phone contests and Internet interactivity features for students while promoting them through TV programs.
The successful multi-platform media campaign continued for six months. The TV presence, mobile participation and internet interactivity provided the right platform for Career Launcher to project themselves as the leader in Indian test preparation.
Leading Venture Capital firm
A leading Venture Capital firm was evaluating an Indian technology start-up for early stage finding and called upon us to conduct the marketing due diligence to help them make an informed investment decision.
We studied the company's product, its applications, and understood the market needs it was addressing. We projected changes in market conditions and technologies, and its consequent impact on consumer behavior. We also forecasted the pace of change in order to understand the opportunities and threats to the product being evaluated.
Acting on our advise, our client has adopted a phased investment strategy, and is closely monitoring market changes for future funding decisions.