We use market research to integrate genuine consumer understanding into the DNA of our clients’ brands.
Our market research expertise is built on our ability to select and tailor research methods to the requirements of our clients along with our skill in undertaking both qualitative and quantitative research. Our knowledge of information sources and established industry contacts help us fast track our research for the benefit of our clients.
Brand Communication Design
We help clients define the core brand value from perspectives of the consumer and other key stakeholders. This acts as the guide for the brand strategy, unifying all communication activities – ranging from internal and external communications to new product development.
Our knowledge of brands and markets combines with our creative design talent to develop compelling communication strategies for our clients’ brands.
Brand Consulting and Audit
Our diagnostic audit service summarizes where a brand is at, together with perception gap analysis and opportunities that can be leveraged to move forward. This is a vital step in building a successful brand strategy.
The next step is to move the brand forward by creating a definitive strategy to develop the brand vision, personality and positioning as well as the implementation process for all aspects of the business.
Our extensive expertise proves invaluable when assisting clients in the development and management of all activities pertaining to the brand, as well as dynamically looking out for the brand’s expansion and progress.
Marketing Due Diligence
We provide a comprehensive business assessment of all areas, including technology, products and services, infrastructure, business plans and operations, in relation to the specific industry environment. Our complete valuation and forecasting models handle complex issues and incorporate uncertainties through scenario testing and optimization tools. The result is a realistic representation that allows our clients to thoroughly understand the value and risks associated with the potential investment.
Go-To Market Strategy
Our services in go-to-market strategy are based on helping companies develop their sales models. Our unique combination of expertise in segmentation, value proposition, go-to-market channels and organizational sales processes help our clients develop effective go-to-market strategies.
Our go-to market strategy will help you cost-effectively deliver your value proposition to each of your target segments.
New Product Launch
We successfully launch new products and services by ensuring that the sales force, service team and partners are all on the same page and ready to sell, service and support new products from the start.
Our streamlined product launch process reduces time-to-revenue recognition of new products and ensures that the product or service will take the market by storm.